Improved Sweet and Fresh Kumquat
In 1981, agricultural scientists bred a smooth-skinned kumquat, becoming the second-generation kumquat. Compared to the oily-skinned kumquat, it has significantly improved in appearance and taste, and is currently the most common type of fresh-eating kumquat on the market.
| Characteristics | Smooth-skinned Kumquat | Crispy Honey Kumquat | |||
| Availability Time | Early November - March of the following year | Early November - February of the following year | |||
| Appearance | Round fruit shape, golden to orange-yellow color, extremely smooth peel, fine and almost invisible oil bubbles | The fruit is slightly oblong or oval in shape, orange-yellow to orange-red in color, and has a smooth skin. | |||
| Taste and Flavor | Purely sweet with no sourness, and almost no spicy or numbing sensation. The peel is thin and crisp, making a clear sound when bitten. The flesh is tender, with a moderate amount of juice, and melts in the mouth very easily. | Incredibly sweet, with the highest sweetness level among all kumquats (generally easily exceeding 20°). | |||
| Seed | Mostly seedless or with few seeds | Almost seedless | |||
| Market Positioning | Classic and basic models, widely accepted by the public, excellent value for money | Upgraded and premium models, targeting the high-end gift market, expensive | |||
| First Generation Oily-skinned Kumquat | Second Generation Smooth-skinned Kumquat | Third Generation Crisp Honey Kumquat |
| ☆ | ☆☆☆ | ☆☆☆☆☆ |
| Taste: Sour, Numbing, Seedry | Taste: Purely Sweet, Juicy, Few Seeds or Seedless | Taste: Honey Sweet, Juicy, Seedless |
| Sweetness: 12-15 degrees Brix | Sweetness: 18-24 degrees Brix | Sweetness: 20-32 degrees Brix |
| Smell: Slightly pungent | Smell: Faint, refreshing fragrance | Smell: Rich fruity aroma |
| Fruit shape: Oval | Fruit shape: Round | Fruit shape: Round or grapefruit-shaped |
| Smaller size, average weight 10-15g per fruit | Medium size, average weight 15-25g per fruit | Larger size, average weight over 30g per fruit |
Crispy Honey Kumquat (Crispy Honey Mandarin Orange): No. 1, King of Fruits, approximately 10 per jin (500g). No. 2, Special Grade, approximately 10 per jin (500g). No. 3, Large Grade, approximately 16 per jin (500g). No. 4, Medium Grade, approximately 21 per jin (500g). No. 5, Small Grade, approximately 27 per jin (500g). No. 6, Pearl Grade, approximately 32 per jin (500g).
Smooth-skinned/Crispy-skinned Kumquats: No. 1, King of Fruits, approximately 15-20 yuan per jin (500g). No. 2, Special Grade, approximately 21-29 yuan per jin (500g). No. 3, Large Grade, approximately 29-35 pieces per jin (500g). No. 4, Medium Grade, approximately 36-45 pieces per jin (500g). No. 5, Pearl Grade, approximately 46-60 pieces per jin (500g). No. 6, Small Grade, approximately 60-75 pieces per jin (500g).
Rong'an kumquats are more than just a fruit; they are a successful example embodying "unique terroir, technological innovation, superior quality, and a strong brand." For merchants, choosing Rong'an kumquats means choosing a high-quality product with lower risk, stronger selling points, and more considerable profit margins—a powerful tool for penetrating the high-end fruit market.
•Product Strength: Revolutionary taste, no need to educate the market; stable quality, high repurchase rate; clear differentiation (smooth skin vs. crisp honey), covering different price ranges.
•Brand Strength: Geographical brand with inherent trust, low advertising costs, easy consumer recognition, and strong pricing power.
•Supply Chain Strength: Clear grading, convenient procurement; durable for storage and transportation, low loss, and more controllable profit margins.
•Market Strength: Continuous government promotion, high market enthusiasm; diverse consumption scenarios (fresh food, gifts, tea drinks), and wide sales channels. The Rong'an
kumquat variety offers merchants multiple conveniences and selling points from procurement to sales, greatly facilitating market promotion and profitability.
1. Superior Taste Experience, Overturning Traditional Perceptions
•Core Selling Points: "Eat kumquats without spitting out the peel," "Purely sweet and not spicy." This significantly lowers the barrier to entry for consumers, especially attracting the female and children's markets. For merchants, there's no need to painstakingly educate the market on "how to remove the numbing sensation"; the sales pitch is simple and direct—"Eat kumquats like fruit, and the peel is even sweeter!"
2. Clear Product Lineup, Meeting Different Market Positions
•Mass Market: Primarily promoting smooth-skinned kumquats, with their stable quality and reasonable prices, they sell quickly, covering a wide range of channels such as supermarkets, fruit shops, and community group buying.
•High-end Market: Focusing on the Crisp Honey Kumquat, with its "King of Sweetness" and "no residue" ultimate experience, it enters boutique fruit stores, high-end supermarkets, corporate gifts, and e-commerce platforms. This differentiated positioning allows merchants to precisely target their markets and maximize profits.
3. Strong Brand Endorsement and Geographical Indication Protection
•"Rong'an Kumquat" is a national geographical indication product, which is a golden brand in itself. It represents origin, high quality, and standardization. In advertising, emphasizing "direct from Rong'an origin" can quickly build consumer trust, differentiating it from ordinary kumquats from other origins and effectively avoiding homogeneous competition.
4. Excellent Storage and Transportation Resistance, Reducing Loss Costs
•Especially the Crisp Honey Kumquat, with its relatively firmer peel and better hardness, is more resistant to storage and long-distance transportation than many berries (such as strawberries and blueberries) and thin-skinned citrus fruits (such as tangerines). This means lower spoilage rates and longer shelf life for customers, significantly reducing operational risks and costs.
5. Abundant Marketing Entry Points and Consumption Scenarios
• Health Concept: Kumquats are rich in Vitamin C and kumquat glycosides, and traditionally have the effects of soothing the throat, relieving phlegm, and enhancing immunity. "One kumquat = N Vitamin Cs" is a great health promotional point.
• Snack: Ready to eat, convenient, and no peeling required, it's the perfect office snack or afternoon tea treat.
• Holiday Gifts: The golden, plump fruit symbolizes "good fortune" and "wealth," making it ideal as a New Year's gift before and after the Spring Festival. Beautifully packaged crispy honey kumquats are also excellent gifts.
• New-Style Tea/Catering Ingredient: Its unique sweetness and aroma have been widely used in kumquat lemon tea, dessert decorations, and dish pairings, providing new procurement needs for B-end customers.
6. Government Support and Industrial Development•The Rong'an County government has consistently held the "Kumquat Festival" for many years, vigorously promoting the brand and establishing a complete industrial chain, with planting, sorting, packaging, and sales all reaching a considerable scale.
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| Export Qualifications for Crispy Honey Kumquats: | Export Qualifications for Smooth-skinned Kumquats: |
Meili Kumquat Pesticide Residue Test Report 2025
