Rong'an kumquat, originating from Rong'an County, Liuzhou City, Guangxi, is a national geographical indication protected product.
It is not a single variety, but a general term for the kumquat category that has been cultivated and optimized for many years.
Its biggest feature is that it overcomes the shortcomings of traditional kumquats such as spicy and numbing taste, heavy oil soaked flavor, and develops excellent characteristics of pure sweetness without acidity,
crispy and sweet skin, and pulp residue, subverting people's traditional understanding of kumquats.
In the Rong'an kumquat family, there are currently two most mainstream and commercially valuable varieties on the market: smooth skinned kumquat and crispy honey kumquat.
·Golden climate: Rong'an County belongs to the subtropical monsoon climate, with no severe cold in winter and no scorching heat in summer, abundant sunshine and rainfall. Especially in autumn, the large temperature difference between day and night is highly conducive to the accumulation of sugar and the formation of flavor in kumquat. ·Selenium rich soil: The soil in Rong'an area is rich in trace elements such as selenium that are beneficial to the human body, providing a unique nutrient base for the growth of kumquats and endowing them with potential health value. ·Hilly terrain: The undulating hilly terrain is conducive to drainage and lighting, reducing the occurrence of pests and diseases, and ensuring the health and cleanliness of fruits.
This is the core advantage that sets Rong'an kumquat apart from traditional kumquats.
·The revolution from "seasoning" to "fruit": Traditional kumquat oil is soaked in large amounts and has a spicy taste, often used to make candied fruits or soaked in water.
Through decades of variety breeding and grafting techniques, Rong'an has successfully cultivated groundbreaking varieties such as "Smooth skinned Golden Orange" and "Crispy Honey Golden Orange".
·Slippery skin kumquat: achieved a breakthrough in pure sweetness without acidity, smooth skin without oil and spicy taste, and overturned market perception.
·Crispy honey kumquat: As an upgraded "king", it has achieved the ultimate taste of honey sweetness without kernels, tender and smooth flesh without residue, and abundant juice. The sweetness
generally exceeds 20 °, standing at the peak of kumquat quality.
·Standardized planting management: advanced technologies such as film covering, tree preservation, and green prevention and control are promoted to ensure the stability of fruit size, sweetness, and quality.
The sensory experience advantages directly brought to consumers and merchants:
·The revolutionary experience of "eating oranges without spitting out the skin": the skin is crispy and sweet, without any bitterness or spiciness, enriching the
level of consumption and nutrition (kumquat glycosides mainly exist in the skin).
·Ultimate sweetness and slagging sensation:
·Smooth skin kumquat: Pure taste, good slagging ability, and stable flavor.
·Crispy honey kumquat: With extremely high sweetness, abundant juice, delicate flesh like honey, almost no fiber sensation, it melts in the mouth.
·Rich nutritional value: Rich in vitamin C, kumquat glycosides, dietary fiber, and trace elements, it has health benefits such as moistening the lungs and resolving phlegm,
stimulating appetite and promoting body fluids, and enhancing immunity. It is a good product that combines medicine and food.
For customers, this is a crucial operational advantage:
·Strong brand endorsement: "National Geographic Indication Products" and "Rong'an Golden Orange" regional public brands are the golden signboards in the market, with their own traffic and trust, greatly reducing the cost of market education.
·Standardized grading system: The industry has formed strict grading standards such as special grade, first grade, and second grade, sorted by fruit diameter,
sweetness, and appearance, with clear quality and price, making it easy for customers to purchase and price according to their needs.
·A complete supply chain: from pre cooling, sorting, packaging to cold chain transportation, a mature industrial chain has been formed, especially the storage and transportation resistance
of crispy honey kumquat, which further reduces transportation losses and ensures shelf life.
·Strong support from the government: The local government has held multiple sessions of the "Kumquat Festival", vigorously promoting it both online and offline, continuously enhancing brand
awareness and market influence, and creating a favorable market environment for merchants.
